delivering the best value in fly fishing

Our story

WETFLY was established in 1999 with an understanding that anglers throughout the waters need a way to find quality product at a price they could afford. For the last 20 years we have leveraged our skills in design, product development, supply chain, manufacturing, and fulfillment to provide the best quality products to anglers. WETFLY strives to be an inclusive lifestyle brand that makes fly fishing easy & affordable to anyone who aspires to experience it. We live, breath, share, and pass this goal on to the next generation. This value statement lives on today in the way products are delivered, discovered, and championed.

We’ve moved home. IDAHOME.

We moved our distribution at the end of 2022 to Verde Fulfillment USA in Boise, Idaho. A natural fit, if being located in Idaho wasn’t already appealing (born and raised in McCall, Idaho), Verde’s focus on the outdoor industry and world class fulfillment really made it feel like we were coming home.

GUIDING PRINCIPLES

Respect

To support, sustain, and protect the spirit of fishing recreation.

Alignment

To reinforce the goals of retail partners and consumers alike, through delivering value in products with the best possible quality at the lowest possible price.

Balance

To support Life Balance -- Family > Business > Fishing…In that order.

Authenticity

To be true to the spirit of fly fishing and the experiences associated with it.

Quality

To provide the best product possible, without compromise. To celebrate consumers by championing their ideas, praise, insight, and critique. To guarantee and warranty all products with a “No Questions Asked” policy.

Service

To serve others with expertise, enthusiasm, and speed.

Delivering our promise

WETFLY offers the highest quality rods, reels and accessories by streamlining the supply chain from design to manufacturing & fulfillment like no one else in the fly fishing industry. Our products are designed in the USA and manufactured domestically in the US and other countries including Korea, China, India, Pakistan and other major manufacturing regions —making fly fishing easy and delivering the most value.