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OUR MISSION: TO MAKE FLY FISHING EASY AND AFFORDABLE TO ANYONE WHO ASPIRES TO EXPERIENCE IT

OUR MISSION: TO MAKE FLY FISHING EASY AND AFFORDABLE TO ANYONE WHO ASPIRES TO EXPERIENCE IT.

GUIDING PRINCIPLES

Authenticity – To be true to the spirit of fly fishing and the experiences associated with it. 

Quality – To provide the best product possible, without compromise. To celebrate consumers by championing their ideas, praise, insight, and critique. To guarantee and warranty all products with a “No Questions Asked” policy. 

Service – To serve others with expertise, enthusiasm, and speed. 

Respect – To support, sustain, and protect the spirit of fishing recreation. 

Alignment – To reinforce the goals of retail partners and consumers alike, through delivering value in products with the best possible quality at the lowest possible price. 

Balance – To support Life Balance -- Family > Business > Fishing…In that order.