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COMMITTED TO YOUR SUCCESS

WETFLY MISSION:

TO MAKE FLY FISHING EASY AND AFFORDABLE TO ANYONE WHO ASPIRES TO EXPERIENCE IT.


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DON FITZWATER, OWNER WETFLY

Established in 1999 with an understanding that anglers throughout the waters needed a way to find quality product at affordable pricing. It is this value statement that still lives on today in the way product is delivered throughout the brand. 

WETFLY entered the fly fishing industry with a focus on supplying high-quality flies to large retailers across the US. As other fly companies followed this example, WETFLY immediately adapted its model to begin developing rods, reels, fly boxes, waders, apparel, and lifestyle product.

As products feed into the production funnel at WETFLY , many of them do not pass the test of form, functionality, fit, and value. The ones that Do pass this inspection and on-the-water test carry the WETFLY mark. We at WETFLY fish with these products. We use them. We abuse them. We try to break them – and if we do, we improve them. 

In short, WETFLY stands behind everything it develops and sells because we believe that the angler who uses our products, whether it is a fly or a rod, should be able to stand by and say the same.


WETFLY GUIDING PRINCIPLES:

RESPECT
To support, sustain, and protect the spirit of fishing recreation. 

ALIGNMENT
To reinforce the goals of retail partners and consumers alike, through delivering value in products with the best possible quality at the lowest possible price. 

BALANCE
To support Life Balance -- Family > Business > Fishing…In that order.

AUTHENTICITY
To be true to the spirit of fly fishing and the experiences associated with it. 

QUALITY
To provide the best product possible, without compromise. To celebrate consumers by championing their ideas, praise, insight, and critique. To guarantee and warranty all products with a “No Questions Asked” policy. 

SERVICE
To serve others with expertise, enthusiasm, and speed.