OUR MISSION: TO MAKE FLY FISHING EASY AND AFFORDABLE TO ANYONE WHO ASPIRES TO EXPERIENCE IT
OUR MISSION: TO MAKE FLY FISHING EASY AND AFFORDABLE TO ANYONE WHO ASPIRES TO EXPERIENCE IT.
Authenticity – To be true to the spirit of fly fishing and the experiences associated with it.
Quality – To provide the best product possible, without compromise. To celebrate consumers by championing their ideas, praise, insight, and critique. To guarantee and warranty all products with a “No Questions Asked” policy.
Service – To serve others with expertise, enthusiasm, and speed.
Respect – To support, sustain, and protect the spirit of fishing recreation.
Alignment – To reinforce the goals of retail partners and consumers alike, through delivering value in products with the best possible quality at the lowest possible price.
Balance – To support Life Balance -- Family > Business > Fishing…In that order.